R 600.00
“I have acne prone skin with scarring and large pores, and this make up still managed to make my skin look heavenly. It feels very light and smooth and practically melted into my skin. The coverage is great.”

Detox your makeup routine with 3in1 foundation for sensitive skin • Save time and use this skin-loving 3in1 as a concealer, foundation & powder • Add natural clean coverage without irritation • Feel like you have no makeup on but look a million dollars
keyfeatures - 12 adaptable shades 12 adaptable shades
keyfeatures - 
Preservative free Preservative free
keyfeatures - 
Fragrance free Fragrance free
keyfeatures - 
Synthetic dye free Synthetic dye free
keyfeatures - 
Talc free Talc free
keyfeatures - 
Vegan Vegan
keyfeatures - 
Cruelty free Cruelty free
keyfeatures - 
Acne friendly Acne friendly
Can’t find the right shade for you? Find Your Shade
Best paired with...
What to know
How do I choose the right shade for me?
Head to our Shade Finder first and follow the steps. If you are still unsure after that, please whatsapp or instagram dm your makeup-free, no-filter, selfie for a personal shade match with one of our experts! We have done this over 50,000 times! So we are really good at it! Whatsapp +27784341469 or Instagram @mslondonmakeup

I have dry skin - will the powder dry out my skin and look cakey and powdery?
No! The foundation powder is made up of natural colour pigments and not fillers or bulking agents. It does not dry or penetrate the skin rather leaving a surface sheer veil of protective coverage.

How is it a 3in1?
Our foundation is a concealer, foundation and powder in one! Save time, look natural and don't clog your pores with layers and layers of different makeup.

How do I use it for best coverage?
Best coverage is achieved through two things - the Iconic Flat Blending Brush and a DAB DAB DAB application on clean dry skin. Pick up a little powder on your Flat Blending Brush, release it directly on the skin where you want the most coverage, then dab dab dab gently moving the brush in a pressing motion on your skin. No rubbing, buffing or dragging of the skin. Also see the 3 Easy Steps below!

I have oily skin - will the foundation stay on and last all day?
Yes! For extra oil control apply the Banana Bread Setting Powder on your skin BEFORE and AFTER the Mineral Foundation.
What’s so great about it?

MSLONDON Mineral Powder 3in1 is a foundation, concealer and powder all in one! No more layers or that heavy feeling of makeup on your skin.

Designed especially for sensitive skin it contains no fillers or nano particles so the powders do not penetrate the skin or clog pores. Instead creating a physical protective barrier - of naturally occurring mineral colour pigments (not dyes) - that adapt to skin tone and type, giving you natural glowing coverage.

These preservative-free, super clean formulas contain physical built-in SPF ingredients, light-reflecting micas and give great buildable coverage.
  • 12 Adaptable Shades
  • Easy To Use
  • Multitasking
  • Weightless
  • Natural Skin Appearance
  • Non Drying or Caking
  • Gentle Buildable Coverage
  • Non Comedogenic

adjective - tending to cause blackheads by blocking the pores of the skin.

SELF HEALTHY BEAUTY AWARDS - What the reviews said

This product’s name refers to the fact that it acts as an all-in-one foundation, concealer, and powder. And our reviewers concur: They praised the formula for its velvety texture, buildable coverage, and ability to absorb excess oil and stay put.

Bonus points, per the experts: This powder has a mineral base, making it less likely to irritate sensitive skin. It’s also noncomedogenic, so it shouldn’t cause pimples. (Fun fact: The company was founded by two acne-prone sisters.)

One tester said: “I was very pleasantly surprised by this product! As promised by the description, the formula warms up and melts into your skin, which made it easier to blend. It didn’t make me look cakey like I expected—in fact, it actually looked better throughout the day as it settled. It wasn’t a perfect shade match for me, so I didn’t use it as my primary coverage, but it worked great as a light layer on areas where I tend to get oilier.”

OPRAH DAILY - Best Loose Powder Foundation for Oily Skin

"Formulated with oily, acne-prone, and sensitive skin in mind, this loose powder foundation gives you lightweight coverage that effortlessly conceals breakouts, oiliness, and texture. It's made with oil-absorbing ingredients so you can expect a beautiful matte finish that lasts all day long."
With a maximum of 9 ingredients, each shade has varying amounts of the list below -

Zinc Oxide - Best physical sunscreen, skin healing, noncomedogenic
Sericite - Airbrushed appearance, oil absorption, giving sheen
Iron Oxides - Natural occurring yellow, black and red color pigments
Mica - Light-reflecting and creating subtle glow
Ultramarine blue - Mineral derived colorant
Kaolin Clay - Controls excess oils (not found in any of the Beige shades)
Titanium dioxide - Naturally occurring mineral and physical sunscreen (not found in Coco 2, 4 or 6)

Must know in 3!

MSLondon® Cosmetics

Step 1

Start by picking up a little powder on the corner of your Iconic Flat Blending Brush. The corner is best so that you don't pick up more than you need.
MSLondon® Cosmetics

Step 2

Go ahead and release the powder directly where you want the most coverage first. Keep releasing until most of the product is off your brush.
MSLondon® Cosmetics

Step 3

Dab dab dab down (press lightly several times) where you want the most coverage first, then lightly sweep, dab, sweep, dab what's left on your brush on other parts of your beautiful face!

Watch how Nicole creates natural coverage

Shop some of our most popular products and prepare to fall in love.

Customer Reviews

Based on 13 reviews
Lita Miti-Qamata

I am very happy with the foundation. It’s light, keeps the whole day and perfect for my complexion.

Mickayla Africa
Awesome Service

I always run into Woolies when traveling via OR Tambo International and Monica Sithole is always such a great help when assisting me with my best makeup options for the MS London products 😍 Over the past few months I've collected the full range thanks to her help. Keep it up Monica!

Glamour at Johannesburg airport

Last Monday early afternoon, I was at Johannesburg International Airport and wandered into Woolworths. I was looking at the make-up and this nice lady, said to me; come on let me wipe you down and put some make-up on you. She sat me down and started putting the foundation on, the banana bread, Bronzer, highlighter, blush, contour. I was worried for a moment I would end up looking like a drag queen. But I was so happy when I looked in the mirror, I haven't looked this good in years. So I bought the products and they are amazing. I got a lot of information about the product and a free gift. Just try it, you will be amazed. And thanks again to the MS lady at the make-up counter at Woolworths Johannesburg airport.

Tshepi M
Best best best

This is the healthiest finest foundation your skin will thank you for. Amazing coverage without clogging pores. Radiant. Just beautiful. I don’t use anything else anymore! And in comparison to the other mineral make up brands that came out before this one, this is unparalleled quality.

So light on my skin and covers perfectly

This is the best foundation. I don't like wearing heavy creamy foundations but I find that most powder foundations don't cover well. This foundation covers better than any cream foundation I've tried and I feel like I'm not wearing makeup at all.

Real people Real results

Shop some of our most popular products and prepare to fall in love.

Real people <span>Real results</span>
Real people <span>Real results</span>
Real people <span>Real results</span>
Real people <span>Real results</span>
Real people <span>Real results</span>

“Love love love your products! I hate wearing make up. It usually feels soo heavy and caky. This is so light and airy. I could wear it 24/7.”


Tried it today at Woolies and I LOVED IT!

Sanaa Jaman @ladydork
Sanaa Jaman @ladydork

No lie! By far the best product. I hate makeup and being caked up. This does what it needs to, hide the unwanted marks but keep the ones you want like my freckles. So subtle and light on the face! Absolutely love it!!!


I'm so obsessed guys with MsLondon, 🔥🔥🔥since I got my make up kit, the feeling is indescribable. Its so luxurious, applying it make you feel so good, it's so light and it gives good coverage, makes you feel super fresh all day long. Thank you guys, I owe it to my sister @lethabolejoy. Been missing out strue 🤞🤞🤞🤞


I love your mineral make-up & it never irritates my skin....👌🏽